Trade Marketing Manager 252 views

Good Robot Brewing Company is looking for a Trade Marketing Manager

About:

Good Robot was founded by three friends who quit their careers to live and work together as they did in school. We celebrate camaraderie which is at the heart of everything we do. And, like the founders, we are misfits – quirky, eccentric oddballs who left careers in which we felt we did not belong to create a community in which we do.

The vision of Good Robot is:

• “To be the curators of our communities’ quirky beer experiences.”
• Our vision and values were discovered by our entire team. We agreed that in everything we do, we are:
• Good-willed: hospitable, kind, generous, and good-natured towards each other, our guests, our partners and our communities
• Deliberate: acting with intent and considerate of the impact it causes
• Trailblazing: setting trends rather than following them (zigging when our industry zags)
• Quirky: not off-putting, but deliberately eccentric, fun and different

Location: Canada

Job Type: Full-time

Description:

We are always looking for the right misfits for our island. If you are a strategic, dedicated, hardworking, fun-loving, idea-generating blazer of trails and celebrator of all things quirky, please fill out the form below to be considered for our Marketing Team.

We are seeking a Trade Marketing Manager. Working directly with the Marketing and Sales Teams, and liaising with our B2B wholesale partners, you will strategize and support a wide array of marketing initiatives that help grow our distribution and sales in Nova Scotia and beyond.

Your #1 asset? You must have a knack for trade marketing initiatives that excite customers. In your activations and executions, you must therefore be creative, trailblazing, quirky and good-willed. Buying beer should be just as fun as drinking it. You must also be strategic, customer-oriented, team-oriented, creative, and excited to drive brand growth.

This is an opportunity to join a blooming brand at an overly exciting and pinnacle moment in our company’s storybook. Please tell us how you can help make our tiny brand a household name in Atlantic Canada!

Responsibilities:

You will work directly with the Sales & Marketing Teams to:

• Strategize our marketing plan for growth
• Liaise with our wholesale liquor partners to design, manage and execute exciting advertisements and promotions in-store and online
• Create budgets and measure ROI
• Develop our brand locally and regionally
• Explore and execute distribution opportunities outside of our current market
• Drink beers on Fridays and tell jokes

Competencies:

• You are passionate about exciting customers
• You are strategic and analytical
• You can develop and manage a marketing plan
• You are creative and imaginative
• You enjoy taking risks and going a step beyond the competition
• You are a strong and friendly communicator (of course you are!)
• You are at least a little pragmatic or, at the very least, KPI and ROI oriented
• You might be familiar with trade marketing in the liquor industry
• You are organized
• You subscribe to our values

Interested candidates please apply.