Social Media Lead 166 views

AMAKA Studio is hiring for the position of a Social Media Lead

Location: London

Contract length: 6 months

Job Type: Part-time hours – 32 hours per week for 6 months (Monday – Thursday)

Note: May become a permanent full-time role after 6 months depending on performance

About Company:

Set to launch in Feb 2021, AMAKA Studio (AMAKA) is a multimedia digital publisher that develops and curates nuanced topics ranging from fashion, beauty, entertainment, politics, social issues, innovation, entrepreneurship and arts and culture, by and for women from Africa and the African diaspora. We are cultural change makers, devoted to providing a platform that highlights the diversity and dynamism of Pan-African womanhood.

About the Role:

AMAKA is looking for a Social Media Lead to work at an exciting new start-up, to lead and develop promotional strategies for the AMAKA brand. The ideal candidate possesses strong social media and creative skills, to build a loyal AMAKA community. You are an excellent collaborator and team player, with the ability to work independently, as well as increase the growth and visibility of the AMAKA brand. You are never afraid to speak your mind, and you are interested in developing a passionate and transformative brand that is devoted to the advancement of Africa’s women around the world.

Responsibilities:

• Work closely with our Editorial Director to develop social media strategies to promote editorial programmes and content.
• Report to the Digital Marketing Manager and Brand Marketing Manager to strategically build the brand awareness of the AMAKA brand.
• Initiate content and social media planning and management to build AMAKA’s social media following as well as drive traffic to AMAKA’s website.
• Develop a robust social media calendar and day-to-day strategy.
• Lead the execution of AMAKA’s omni-channel social media marketing campaigns to achieve maximum ROI and business growth.
• Carry out end-to-end social media campaigns from planning, strategy, budget distribution, campaign/content setup and activation, day-to-day optimization, and reporting.
• Regularly image source and curate our social media page to align with our aesthetic direction and brand identity.
• Conduct live social media coverage of our live and virtual events.
• Develop talent and influencer relationships for event activations, as well as marketing and public relations campaigns.
• Write tone of voice document and social media guidelines
• Devise influencer campaign strategies.
• Regularly research and source partners/influencers and maintain a database of online and offline contacts.
• Oversee and manage all social media contests and giveaways.
• Develop engaging social media graphics.
• Develop a social media community, by interacting with followers and managing our social media groups.
• Develop KPIs and monitor success.
• Highlight, report, and present monthly social media performance strategies to AMAKA’s team.
• Research and understand regional social media and digital marketing trends across key African and Afro-diasporic markets to localise campaigns to improve relevance.
• Advanced knowledge of social media marketing and shoppable posts.
• Act as an ambassador for AMAKA, delivering AMAKA’s brand story, values, and mission to drive brand awareness.

Experience:

• At least 3-4 years of professional experience in social media, digital marketing, or a related role.
• Prior experience in media, publishing, digital/advertising agency, or entertainment field.
• Prior experience in a Social Media Manager role is preferred.
• Strong interest, knowledge, and passion for African and Afro-diasporic pop cultures as well as current cultural, political, social, and creative trends and affairs across Africa and the African Diaspora.
• Ability to lead social media strategies towards growth.
• Experience with analyzing data to measure and monitor social media success.
• Strong understanding and experience with social media platforms (primarily Instagram, Whatsapp, Facebook, Twitter, Tik Tok and Youtube).
• Experience with social media analytics platforms (such as Hootsuite, Tweetdeck, Sprout Social etc).
• Strong eye for high quality photography, design, and aesthetics.
• Strong copywriting skills
• Strong creative skills.
• Possess exceptional leadership skills.
• Excellent communication, interpersonal, presentation and partnering skills.
• Possess strong critical and analytical skills.
• Strong proficiency in keynote, powerpoint, excel, MS office and google suite.
• Strong proficiency using Adobe creative suite (Indesign and Photoshop)
• Experience using video editing software is a plus.
• Ability to lead and work in a start-up environment.
• Strong qualitative and quantitative research skills is a plus.

Interested candidates please apply.