Mid-Weight Brand Manager 170 views

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Viv Gordon Placements is looking for Mid-Weight Brand Manager

Location: Cape Town, South Africa

Level of Expertise: Mid-Career

Responsibilities:

  • Strategy: Identifying the current and potential consumer (+ insights) and building opportunities (i.e. communication, promotions, product etc.) around this
  • Understanding and monitoring of the competitive landscape across key markets and monitoring trends both inside and outside the professional skincare category
  • Assists in the creation of strategic brand documents and supporting materials for key stakeholder engagement/management
  • Managing the overall execution of the consumer engagement strategy to support all key global brand activities across brand owned, paid and earned communication channels
  • Developing relevant analytics against which to measure and report on
  • Budget management
  • Manages the OTIF (on time and in full) delivery of assigned brand activities/projects (i.e. communication, promotions, product etc.) by ensuring that cross-functional team delivers OTIF
  • Participates in the weekly timeline meeting and updates cross-function team stakeholders and management
  • Provides updates to in-market Distributor teams via Bulletins on the Distributor Portal or via emailers
  • Manages the creation of brand building marketing material from brief stage to final handover to in-market Distributor teams (i.e. creation and distribution of TTL campaign toolkits and on boarding of key in-market teams via webinar/Skype etc.)
  • Ensures that all communication toolkits and associated assets are correctly and timeously loaded onto the Distributor Portal Site and that in-market teams are regularly updated via Bulletins/Emailers.
  • Manages the creation of new or updating of existing merchandising toolkits to ensure they are aligned to brand activity and available for order on the Distributor Portal by in-market Distributor teams.
  • Manages daily interactions with key agency partners and ensure that briefs are delivered OTIF and within budget.
  • Ensuring that all key in-market Distributor teams seamlessly and successfully execute/implement/deploy global brand communication assets in their markets
  • Working closely with key in-market Distributor teams to understand their brand building plans for the year and providing insight /direction /support to assist in driving brand awareness and market growth.
  • Reviews and approves all locally created brand material to ensure that it is within the Global Brand Guidelines.
  • Developing relevant analytics against which to measure and report on in the monthly marketing report.
  • Manages daily requests or enquiries from in-market teams.
  • Works with digital agency partner to set the digital strategy, corresponding content strategy and KPIs.
  • Manages digital agency partner to ensure that Brand websites are updated OTIF and within budget according to the Global Brand Plan.
  • Works with in-market teams and digital agency partner to localise websites, ensure migration is actioned where necessary, translate site content, provide clarity between Global Brand Team versus in-market Distributor Team roles and responsibilities for localised websites, provides guidance on digital strategy to ensure that localised sites are optimised and funded to drive awareness locally.
  • Ensures that digital KPIs are set (for Global site and localised sites), tracked and reported on monthly by in-market Distributor teams and shared with key stakeholders.
  • Timeously inputs latest brand project/activity updates, KPI tracking, action plans into the Monthly Marketing Report
  • Housekeeping
  • Adheres to all company policies and rules
  • All relevant documentation to be completed accurately and filed.
  • Report irregularities and other non-conformities relating to GMP which forms part of the continual quality improvement process.

Requirements:

  • University Degree
  • 5-7 years of Consumer Marketing experience
  • Minimum 3 years at Brand Manager level
  • Experience in personal care, skincare, beauty, luxury, professional channel
  • Proficient in Microsoft Applications (Outlook, Word, Excel, PowerPoint)
  • Excellent written and verbal communication as well as presentation skills
  • Able to demonstrate ownership of key deliverables
  • Action and results orientated self-starter with the ability to work independently
  • Able to embrace big picture objectives whilst being detailed orientated
  • Highly flexible and responsive, with ability to effectively manage multiple changing priorities and different stakeholders
  • Ability to build and nurture strong working relationships internally and externally.

Interested candidates please apply.

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