Mid-Weight Brand Manager 204 views

Viv Gordon Placements is looking for Mid-Weight Brand Manager

Location: Cape Town, South Africa

Level of Expertise: Mid-Career

Responsibilities:

• Strategy: Identifying the current and potential consumer (+ insights) and building opportunities (i.e. communication, promotions, product etc.) around this
• Understanding and monitoring of the competitive landscape across key markets and monitoring trends both inside and outside the professional skincare category
• Assists in the creation of strategic brand documents and supporting materials for key stakeholder engagement/management
• Managing the overall execution of the consumer engagement strategy to support all key global brand activities across brand owned, paid and earned communication channels
• Developing relevant analytics against which to measure and report on
• Budget management
• Manages the OTIF (on time and in full) delivery of assigned brand activities/projects (i.e. communication, promotions, product etc.) by ensuring that cross-functional team delivers OTIF
• Participates in the weekly timeline meeting and updates cross-function team stakeholders and management
• Provides updates to in-market Distributor teams via Bulletins on the Distributor Portal or via emailers
• Manages the creation of brand building marketing material from brief stage to final handover to in-market Distributor teams (i.e. creation and distribution of TTL campaign toolkits and on boarding of key in-market teams via webinar/Skype etc.)
• Ensures that all communication toolkits and associated assets are correctly and timeously loaded onto the Distributor Portal Site and that in-market teams are regularly updated via Bulletins/Emailers.
• Manages the creation of new or updating of existing merchandising toolkits to ensure they are aligned to brand activity and available for order on the Distributor Portal by in-market Distributor teams.
• Manages daily interactions with key agency partners and ensure that briefs are delivered OTIF and within budget.
• Ensuring that all key in-market Distributor teams seamlessly and successfully execute/implement/deploy global brand communication assets in their markets
• Working closely with key in-market Distributor teams to understand their brand building plans for the year and providing insight /direction /support to assist in driving brand awareness and market growth.
• Reviews and approves all locally created brand material to ensure that it is within the Global Brand Guidelines.
• Developing relevant analytics against which to measure and report on in the monthly marketing report.
• Manages daily requests or enquiries from in-market teams.
• Works with digital agency partner to set the digital strategy, corresponding content strategy and KPIs.
• Manages digital agency partner to ensure that Brand websites are updated OTIF and within budget according to the Global Brand Plan.
• Works with in-market teams and digital agency partner to localise websites, ensure migration is actioned where necessary, translate site content, provide clarity between Global Brand Team versus in-market Distributor Team roles and responsibilities for localised websites, provides guidance on digital strategy to ensure that localised sites are optimised and funded to drive awareness locally.
• Ensures that digital KPIs are set (for Global site and localised sites), tracked and reported on monthly by in-market Distributor teams and shared with key stakeholders.
• Timeously inputs latest brand project/activity updates, KPI tracking, action plans into the Monthly Marketing Report
• Housekeeping
• Adheres to all company policies and rules
• All relevant documentation to be completed accurately and filed.
• Report irregularities and other non-conformities relating to GMP which forms part of the continual quality improvement process.

Requirements:

• University Degree
• 5-7 years of Consumer Marketing experience
• Minimum 3 years at Brand Manager level
• Experience in personal care, skincare, beauty, luxury, professional channel
• Proficient in Microsoft Applications (Outlook, Word, Excel, PowerPoint)
• Excellent written and verbal communication as well as presentation skills
• Able to demonstrate ownership of key deliverables
• Action and results orientated self-starter with the ability to work independently
• Able to embrace big picture objectives whilst being detailed orientated
• Highly flexible and responsive, with ability to effectively manage multiple changing priorities and different stakeholders
• Ability to build and nurture strong working relationships internally and externally.

Interested candidates please apply.