Cultural Heritage and Tourism Manager

Job Expired

Visit Natchez is looking for a Cultural Heritage and Tourism Manager

Location: USA

Job Type: Full-time

Responsibilities:

Develop framework for marketing and promoting the rich, historic diversity of Natchez, including:

Natchez Nation
Early African American History
Ethnic heritages including French, British, Spanish, Jewish, Italian and Hispanic Heritage
Arts and culture

Develop heritage tourism products, programs and events by actively participating with community organizations, voluntary/local history groups, tourism business, businesses, and individuals.
Work with market researchers to obtain and assess visitor information about heritage tourism and customer satisfaction.
Identify sources for ads and editorials to promote programming commensurate with cultural heritage.
Identify opportunities for regional marketing to cross-promote heritage tourism (for instance: Mounds Trails, “Behind the Big House”, etc.).
Identify publications (whether digital or online) that market to cultural heritage tourists, and works with the director and marketing team to create placement of material in those publications including content development and design.
Participate with public relations employees, experts, or firms for opportunities directed toward cultural stories of all groups.
Keep cultural heritage information updated (i.e. brochures, flyers, event calendar, website, etc.).
Assist in the development of the annual marketing plan to encourage heritage tourism visitation.
Be responsible for producing a weekly 30 second to one minute social media video highlighting cultural heritage tourism site of the week and providing to director for approval and posting.
Be responsible for developing different cultural heritage tour itineraries both in Natchez and in the Miss Lou and SW MS (eg. Civil Rights sites, African American sites, music sites, slave dwelling sites, Native American sites, Jewish sites, Italian sites, etc. that can be published online and in print form.
Be responsible for working with tourism partners such as NAPAC, churches, National Park Service, Mississippi Department of Archives and History, Historic Natchez Foundation, and the Institute for Southern Jewish Life to create virtual tours of cultural heritage sites and offerings.
Create a community outreach program that encourages product development with tourism partners and provide appropriate resources as needed.
Create a community outreach that encourages further development for events during holidays and key dates such as the Martin Luther King Jr. weekend, Juneteenth and Rosh Hashanah and provide appropriate resources as needed.
Identifies opportunities to work with the cultural arts community to develop programming and promotions
Reviews Visit Natchez website and social media weekly to ensure that the entire range of Natchez tourism products are represented and provides any findings or recommendations to the director along with suggested additions or changes.
Other work as directed by Executive Director.

Knowledge, Skills & Abilities:

Excellent verbal and written communication skills; ability to communicate verbally in an effective manner and to give and follow oral and written instructions
Familiarity with local cultural, recreational and service resources
Demonstrated ability to work directly with public and individuals from diverse backgrounds
Ability to work in individual and group settings
Ability to initiate and complete projects and assignments in a timely manner
Knowledge of hospitality and tourism industry
Knowledge of Natchez history, culture, and cultural heritage tourism sites

Qualifications:

Bachelor’s degree from a four year college or university in heritage studies, history, marketing or related fields and four years of experience in the cultural heritage tourism industry preferred
Computer literate and possesses general knowledge of office equipment
Ability to coordinate responsibilities with other departments
Ability to relate positively with employees, clients, local and state hospitality partners as well as local, county and state officials
Ability to work nights and weekends in excess of normal working hours
Ability to travel on behalf of the NCPC
Ability to make individual and group presentations
Ability to exercise judgement, initiative, tact and diplomacy in a wide variety of public situations
Ability to work in a fast paced environment with changing priorities and deadlines

Requirements:

Experience in cultural heritage and tourism, hospitality industry and/or experience in marketing and/or public relations.
Experience in destination marketing for historic locations.
A bachelor’s degree in a related field ie. cultural studies, history, journalism, marketing and PR.

Benefits: